Project Description

A created an interactive social media campaign to promote the businesses in the West Vernor & Springwells BID during the construction of the Gordie Howe international bridge and COVID.

This campaign generated the most engagement on their social media profiles and help the businesses in the region.

The campaign included the following components:

  • Best of La Via BID where users voted on the BID website for their favorite businesses in different categories including (best authentic ethnic food, best bargains, best carry-out, etc.)
  • A day in La Via BID video series with local influencers.
  • Weekly business highlights posts
  • Alternative routes during construction posts


Project Involvement
  • Social media strategy
  • Graphic Design 
  • Video recording and editing
  • UX design and website design
  • Designing and printing plaques for the winners of The Best of La Via BID